Insights & guides / free resources

Practical guides for better food businesses

Useful thinking for the people developing menus, buying food and running kitchens.

Free tool

GP calculator with VAT

Calculate food GP, a target selling price or a maximum food cost. No sign-up required.

Cost the plate

Food cost percentage

Move from pack prices to a complete portion cost and download the recipe worksheet.

Price the menu

Menu pricing guide

Bring together food cost, target GP, VAT and the realities of service.

Hotels & hospitality

Ready-to-serve meals

Evaluate quality, finishing, supply and client licensing before you commit.

Product sourcing

Compare food suppliers

Judge specifications, usable yield and weighted basket costs—not just case prices.

A better question is a good start.

Bring us your menu, purchasing or implementation challenge. We’ll help shape the next step.

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